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Welcome to Ichakdana

Ichakdana embodies in itself the purity of its origin and integrity of its being. It is a conceptual brand which encapsulates treasures of tradition in a modern & fashionable way. Born as a passion to its creative director, Sneh Tyagi, today Ichakdana is a brand which recognizes the value of the faceless artisan.

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Monday - Friday: 09:00 - 18:30 Plot No. 625, Neeti Khand 2, Indrapuram, Ghaziabad - 201014. +91 84483 13287 [email protected]


Phulkari is one weave which is a must-have in every handloom lover’s closet. This weave has a history that is associated with the culture of Punjab. The word Phulkari translates to mean  ‘flower work’ and is among the most romanticized weaves of the country. With intricate embroidery using colored silk thread, Phulkari work is among the premium weaves of the country.  It is said that Phulkari was brought to the country by immigrants from Central Asia. While there is no written history of its origin, word of mouth stories has carried techniques and patterns for many centuries.

This weave has a shared love among all religions. Its current form is said to go back to the 15th century. The embroidered weave took a backseat during and after the Partition of India and Pakistan. A few decades later, the work revived and to date, there is a consistent demand for the hand-woven Phulkari fabric. However, there are very few credible places left where one can purchase a truly hand embroidered Phulkari fabric.

Phulkari embroidery work was never made for commercial purposes. In fact, it is a familial art form of sorts that became famous by word of mouth. For those from Punjab, it is not just a type of embroidery or weave but a traditional family weave.


Making of Phulkari

The embroidery or motifs are created in a geometric pattern. Long and short darn stitch was put to clever use for creating horizontal, vertical, and diagonal thread work, inspired by the routine of the artists, flowers, and animals.

Earlier, women spent hours if not days embroidering entire sceneries from their surroundings. The dyeing pigment used then was natural too. On a coarse cloth of khaddar which was spun at home, the women stitch vivid patterns.

Modern Phulkari, however, has lesser use of khaddar, and now different fabrics such as cotton, silk, and georgette are also used for the embroidery. Every type of Phulkari has a specific meaning and value attached to it. In today’s time, Phulkari is made differently. It is no longer a darn that is embroidered on the wrong side and is now more machine-made. Presently machine-made Phulkari is being made in Amritsar and Ludhiana. While machine-made Phulkaris may have lowered the price, it hasn’t reduced the demand for handmade Phulkaris and has instead only popularised it further.

Here, at Craftsutra, we bring to you only authentic Phulkari from some places. You will also learn about the artisan and his/her family when you purchase from us. Each work of Phulkari that you find CraftSutra has been painstakingly dyed and printed.