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Welcome to Ichakdana

Ichakdana embodies in itself the purity of its origin and integrity of its being. It is a conceptual brand which encapsulates treasures of tradition in a modern & fashionable way. Born as a passion to its creative director, Sneh Tyagi, today Ichakdana is a brand which recognizes the value of the faceless artisan.

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Monday - Friday: 09:00 - 18:30 Plot No. 625, Neeti Khand 2, Indrapuram, Ghaziabad - 201014. +91 84483 13287 info@ichakdana.co

About Us

About Us

Ichakdana embodies in itself the purity of its origin and integrity of its being. It is a conceptual brand which encapsulates treasures of tradition in a modern & fashionable way. Born as a passion to its creative director, Sneh Tyagi, today Ichakdana is a brand which recognizes the value of the faceless artisan.

Our traditionally fashionable products not only enamor you with their creativity but also give you value for every penny you spend as the fabric is superior, bio-wash and preshrunk with fastness in colors. The vibrant range of shades for all age groups is the USP of the brand.  Ichakdana offers you handcrafted dresses of phulkaris, ajrakhs, ikats, dabus, mashru silks, in traditional colors. With Ichakdana, let fashion be your armor to be the next irreplaceable treasure.

Sneh Tyagi

Founder and CEO

Phulkari

Phulkari, is a skillful manipulation of single stitch that provides an interesting pattern on the cloth through intricate needlework with bright colored threads. It is a refined rural tradition handmade embroidery work of Punjab where “Phul” means flower and “kari” means work. The stitches in the embroidery are made small to ensure the finest quality. Phulkari basically involves the clever usage of horizontal, vertical and diagonal stitches to produce varied color effects. the stitch, finer is the quality of the embroidery. The end product is mostly a handmade carving of flowers on the fabric which looks tremendously beautiful.

Ajrakh

Imagine a star-spangled sky, against a stark blue-black background, and this is what ajrakh (aka ajrak), meaning blue in Arabic, is likened to. Ajrak is a block-printed textile that is resist-dyed using natural dyes mostly including indigo and madder. Ajrakh is derived from ‘azarak,’ ‘blue’ in Arabic &  Persian. The colors used for Ajrakh, red for the earth, black for darkness, white for clouds and blue for the Universe itself signify the universe. It is made by Khatris community in Kutch, Gujarat and is distinguished by its color- blue with red – and its complex geometric & floral patterns. Ajrakh printing, using natural dyes is one of the oldest techniques of resist printing in India and is one of the most complex and sophisticated methods of printing. It is the synergy between handloom textiles and vegetable dyes that create magic.